About US


Terra Dea (the latin meaning for Earth Goddess) is an Eco Luxe fashion brand with a conscience. We truly love the Earth and Ocean and strive to make our collections as eco friendly and ethically made as we are able.  

Everything is currently made to order in-house in our UK based studio, or by our London based manufacturers, ensuring it is consciously made to a very high quality standard with minimal waste. We reuse and recycle every scrap possible where we are able. 

Terra Dea was launched in 2012 by Oxford born Designer Terri Hughes. 

Starting small with up-cycled vintage clothing & hand made jewellery selling at markets and online marketplaces. She has always been an eco warrior and naturally wanted to create a brand to go against the grain of standard fast fashion brands, creating not only "slow" fashion that is made to last but ensuring Terra Dea is eco and ethical wherever possible.

Terri is an avid traveller and you can pretty much always find her at the beach or off somewhere sunny, after spending some time living in Los Angeles whilst interning for a major swimwear brand, it was only fitting that Terra Dea would eventually evolve in to the awesome beachwear brand it is today.  

Aside from ethical fashion Terri's main passion in life are animals. She despises creatures being exploited in the name of fashion, or anything else for that matter. She's always on a mission to save animals and the environment which is why she chose WWF as her charity of choice to donate a portion of Terra Dea's profits too.

Materials we use

Our clothing is made using high quality materials sourced from around the world. We travel far and wide to source the most beautiful fabrics and we strive to use ethical, natural, organic, recycled and up-cycled materials wherever possible.


The Majority of our swimwear is made using ECONYL® regenerated nylon from waste such as old fishing nets, tulle and other waste. It feels luxuriously soft and certainly meets the high quality standard our customers expect. It is suncream and oil resistant has excellent UV protection and is ultra-chlorine resistant.

In our natural clothing range - We use a whole host of natural, organic GOTs certified silks and cottons, hand woven, unbleached, naturally dyed and bamboo materials to name just a few.